Course Description:
Highly interactive and fun course.
As the course continues, there will be a lot of presentations by the students which are really informative
Course Pattern and Logistics:
Course contains a crossword quiz, midsem, endsem, presentation and survey. Exams are very easy if you follow classes and are generally objective (except one essay). Time management is definitely not an issue during the examination. Chill grading!
Comments on the Instructor:
Prof. Arti Kalro taught the course. She is really good instructor who makes sure each and everyone understands the concepts in the class. She makes students present about different companies in almost every class. This will definitely improve your knowledge base.
Who will find it interesting:
Students interested in entrepreneurship will find this course interesting. Course focuses on situation analysis (5C’s), market opportunity identification and formulating marketing strategy. It also involves market segmentation, targeting and positioning, pricing decisions.
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